YES BANK unveils premium credit card for affluent, HNIs. Features, benefits – Mint

YES BANK has recently launched Yes Private Prime Credit Card for India’s affluent and ultra High-Net-Worth Individuals (HNIs). The product will offer global privileges and experiences across travel, lifestyle, hospitality, dining, entertainment and wellness, the lender said.

The credit card is available on the Mastercard World Elite platform. It is focused on ultra HNI consumers, offering exclusive concierge service, features and benefits that uniquely appeal to affluent cardholders. This by-invitation-only credit card provides unique customer value proposition along with a host of experiences.

Here are some of the key benefits of the Yes Private Prime Credit Card;

Travel Privileges: Unlimited access to International & Domestic Airport Lounges for Primary and Add-on cardholders and guests. Special Privileges on Airport meet and greet services and car rental services.

Hospitality Privileges: Gift Vouchers worth 9,000 from Oberoi Hotels and Resorts – annual feature upon card renewal. Privileges across leading hotel chains globally like Taj, Intercontinental, Mandarin, and more.

Golf Privileges: Access to best-in-class Golf courses in India and International destinations.

Entertainment Privileges: 50% discount on tickets for select events. Buy 1-get-1 complimentary movie tickets on BookMyShow.

Other Privileges: Unique Rewards Program with never-expiring Rewards Points. Low Foreign Currency Mark-up of 1.75%.

Speaking on the launch,Rajanish Prabhu, Head – Credit Cards and Merchant Acquisition, YES BANK, said, “The new Yes Private Prime credit card is in line with our strategy to deliver premium and exclusive services to our valued customers. With this card, we continue to strengthen our card proposition to the affluent segment, giving them global access to differentiated services and experiences. We are confident that the extensive rewards and benefits bundled with this card will appeal to this segment.”

Porush Singh, Division President, South Asia, Mastercard, said, “Mastercard is pleased to partner with YES BANK for the launch of the Mastercard World Elite- Yes Private Prime credit card. India has more than 700,000 millionaires, and the number is growing by 12-13% every year. These High-Net-Worth Individuals (HNWIs) exhibit an increasing demand for services, experiences, and differentiated products.”

“Mastercard World Elite- Yes Private Prime is specially designed to offer priceless moments to the HNWIs and to meet their diverse preferences with meticulously customized offerings. This card offers a combination of niche banking solutions and carefully curated lifestyle privileges,” he added.

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